DADS of Florida
Dads of Florida, Inc.
P. O. Box 550231
Ft. Lauderdale,
Florida 33355-0231
(954)
493-9763 www.dadsofflorida.org
December
17, 2005
To: American Home Products, Public Relations Dept.
Public Relations:
Subject: Advertisements
For many years, the viewing
public has been exposed to American Home Products television commercial
campaigns for Robotussin using the "Dr. Mom" theme. For the same amount of time, we have been
appalled by this theme.
In this country, there are
approximately 2.7 million single father households and millions more households
in which the father is the primary shopper. Recent census data has shown that
the number of single-father households in this country is increasing every
year.
Your advertising campaign using
the "Dr. Mom" theme degrades men by portraying them as incapable, or
lacking the ability to properly care for themselves or any family members. In
using this kind of campaign to sell your products, your company is only
furthering the public perception that men in general cannot be good and proper
parents.
If in fact your products are so
ineffectual that you need to degrade an entire gender just to make a sale, then
there is no place in our medicine cabinets for your companies' products.
Your company has been placed on
our boycott list and the information relayed to our national organization, DADS
AGAINST DISCRIMINATION, USA. We have
sent this information to other fatherhood organizations along with a request
that they join our boycott of Robitussin and any other products manufactured by
American Home Products.
.
Respectfully,
Tony Spalding
Tony
Spalding
President DADs of Florida
P.S. I look forward to your response and seeing a Dr. Dad competition
on your Robotussin web site in the near future